For generations, the Löfbergs family has been in close contact with our coffee famers. We see the zeal, commitment and passion during our meetings on distant mountain slopes, but we also see that there are plenty of challenges. As the climate changes and fewer young people see a future in coffee farming, the future of coffee is fragile. We want to change that. We’re incredibly passionate about Next Generation Coffee; it’s our contribution to ensuring the next generation of coffee farmers see a positive future in their area. We improve the development opportunities for the next generation of coffee farmers in Colombia and Tanzania through education and direct trade. We’re also securing the supply of really good coffee for the future to the delight of the next generation of coffee lovers, both here and there.