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Next Generation Coffee

Those who truly love coffee agree on the significance of long-term sustainability. This insight permeates our entire business. We’ve been one of the world’s largest importers of Organic and Fairtrade certified coffee for a long time, and one of our greatest challenges now is to secure a coffee for tomorrow. This is why we’re working on handling climate change as well as ensuring the next generation of farmers can see a future in coffee.

For generations, the Löfbergs family has been in close contact with our coffee famers. We see the zeal, commitment and passion during our meetings on distant mountain slopes, but we also see that there are plenty of challenges. As the climate changes and fewer young people see a future in coffee farming, the future of coffee is fragile. We want to change that. We’re incredibly passionate about Next Generation Coffee; it’s our contribution to ensuring the next generation of coffee farmers see a positive future in their area. We improve the development opportunities for the next generation of coffee farmers in Colombia and Tanzania through education and direct trade. We’re also securing the supply of really good coffee for the future to the delight of the next generation of coffee lovers, both here and there.