120 years of great tasting coffee

Tradition, know-how and curiosity. These are three key ingredients in our everyday life, shaped by the aroma of coffee, which began in Karlstad, Sweden, in 1906. That was the year Löfbergs was founded by the brothers Anders, Josef and John Löfberg. 120 years later, we are still a family-owned company – now in our fourth generation.

Karlstad remains our home base, but the taste of Löfbergs has travelled far beyond Sweden’s borders. What once started as a small, local coffee roastery has grown into an international company, operating in around ten markets across Northern Europe.

Every day, millions of coffee lovers enjoy our coffee – at the kitchen table at home, in fine-dining restaurants, trendy cafés, charming patisseries, workplaces, sports arenas and many other places. That is, of course, something we are both proud of and grateful for.

At the same time, it is a trust we work hard to honour every single day. Close relationships with coffee farmers around the world have helped us build a broad range of coffees with exciting flavours – whether you prefer a dark-roasted espresso, a well-balanced medium roast, a refreshing iced coffee or something else entirely.

And the purple colour? That is special to us – and we have you, our consumers, to thank for it. As early as a hundred years ago, we offered several different coffee blends. The packaging came in different colours, and Löfbergs Luxury Blend with its purple label quickly became a favourite. People began referring to us as “the purple ones”. Today, the colour is our signature – and a guarantee of great taste and coffee produced with care for both people and the environment.

Our passion for coffee is just as strong today as it was in 1906. Over the years, we have learned a great deal, seen trends come and go, and developed together with coffee growers, customers and consumers. The first 120 years have been fantastic – and we look forward to continuing the journey together with you.

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